Ok, so you've had the patience for Lesson #1 and Lesson #2, but Lesson #3 will be longer than War and Peace with twice as many characters involved.

Lesson #3 = It's all about who you know.

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Following up on the somewhat extensive How to Get Sponsored Lesson #1, here's Lesson #2--don't be an idiot.

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Every 14-year old skater out there wants to get sponsored and get free stuff, skate all the time, get chased by 13-year old girls, etc., right? Ok, I'm going to tell you how it's done. Here's lesson #1 on getting sponsored.

First, ride a skateboard good.

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Honestly, if you could go to a college named after a guy named Harvey Mudd, wouldn't you? What if it were just down the street from legendary skate spots like Chaffey and Pioneer, not to mention Baldy? And what if they allowed skateboarding on campus?

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feedback from Tino: I was hoping you guys could do an entry on something concerning that seems to be arising in the longboard skate market. Basically, a number of retailers are showing interest is selling additional lines to the already existent Sector 9's that they sell. Problem is, Sector 9 is threatening to pull their product from the stores if a competitor is added to the 'variety' that's being offered to customers.

Whats with bullying tactics? I've this same story from shop owners, the guys at Gravity, Riviera, GFH, etc. Wasn't skateboarding originally about expression, rebelling against the man and the establishment, etc? Seems like Sector is afraid of competition and thus turning into the Man.

I had a couple Sector completes over the years and even bought one for an ex, but from multiple accounts of the same story, i'll never buy from the corpo giant again. Let the underog's who do a fraction of your total business, Sector, have a chance. If your boards are truly better, you have nothing to worry about!!

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Well, you're in luck, here's your entry Tino.

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You're part of a city government that is considering building a public skatepark for local skateboarders. Your motivation may stem from wanting to decrease damage to public and private property caused by skateboarders, wanting to please residents who are demanding a skatepark, you may feel the skatepark will revitalize or bring business to a certain area, or perhaps you just want your city to be more "cutting edge" and after all, every other city is doing it. Whatever the case, you probably want the skatepark to be used. After all, what's the point of spending $200-500K or more of city taxpayer money for something nobody will utilize? And yet tens, perhaps hundreds, of cities across the United States do just this every year.

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This is only one side of a story that, up until today, I had heard nothing about. It may or may not be factual, but below is posted the text of an email I received from one Danny Parks, who claims that DC Shoes ripped off the name "King of New York" from an event that one Lou Perez started back in 1995 and which has been run every year. Imagine if DC Shoes suddenly came out with an event called "Tampa AM" but it wasn't held at the Skatepark of Tampa, it was held somewhere else in Tampa, at some skatepark DC Shoes built, and the event actually had no relation to the Tampa AM we all know and love. You'd get confused, right? And of course the Skatepark of Tampa would be a bit miffed, right? Well, that's what Danny claims is going on here. If it's true, then it stinks.

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1. Get behind the robber.

2. Hold on to skateboard with two hands.

3. Raise the skateboard over your head.

4. Lower it onto the robber's skull with maximum force.

5. Wait for the news coverage and sponsorship to follow.

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Remember this video of a police offer choking a 14-year old girl? Then you'll love this one too. Less violent, but still out of line. Watch to the end where the officer says "You got that camera on? Cause if I find myself on..." Classic.

To contact the police department:

Baltimore Police Department
242 W. 29th St.
Baltimore, Maryland 21211-2908
questions@baltimorepolice.org

However, it's probably better to contact their Civilian Review Board. But don't just send them angry emails. Remember, you're not complaining about them, you're complaining TO them ABOUT the police officer.

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Once again, some ad agency shows the skateboarding world they don't have a clue when it comes to portraying skateboarders accurately in an ad campaign for Cisco. Then again, are skateboarders really their target audience? Probably not, but why not get it right? I actually am a consumer of Cisco products since I'm a business owner, and if I didn't understand the advertising world I'd totally be turned off on Cisco. And as usual, the sad part is that it wouldn't have taken all that much effort to get it right.

So let's take it from the top and point out everything wrong with this series of commercials.

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